Strategy
- Newsletter positioning
- Editorial strategy
- Content planning
- Publishing calendar
Newsletter operations, by Insideletter
Operate your newsletter as an independent business.
Email Equity helps founders build consistent, high-quality newsletters through strategy, publishing, operations and monetisation consulting, so they can focus on their business while we manage the systems behind their newsletters.
About
Built by Insideletter
Email Equity was created from the systems and principles behind Insideletter.
We partner with founders who want a dependable newsletter operation. From planning and publishing to performance reviews and monetisation guidance, we ensure every edition is delivered with a structured and reliable approach.
Services
What we offer
Four areas of focus, delivered as a considered, ongoing engagement.
Content
- Writing
- Editing
- Formatting
- Publishing
Operations
- Editorial workflow
- Publishing systems
- Performance reporting
- Newsletter optimisation
Monetisation consulting
- Monetisation strategy
- Sponsorship readiness
- CTA optimisation
- Revenue opportunity reviews
We provide strategic guidance on newsletter monetisation. We do not guarantee sponsorships, subscriber growth or revenue.
Process
How we work
- 01
Apply
Complete the application to tell us about your newsletter, goals and challenges.
- 02
Strategy
We review your newsletter and create a customised plan.
- 03
Execution
We manage the publishing process, content and operations.
- 04
Improve
Every edition is reviewed so the newsletter continues improving over time.
FAQ
Questions, answered.
We work with founders, creators and operators who want to build a newsletter as a long-term business asset.
We help improve the newsletter itself and provide strategic guidance for sustainable growth. We do not provide list-building, paid advertising or SEO services.
No. We provide monetisation consulting and strategic recommendations, but we do not guarantee revenue or sponsorships.
We mainly work with Beehiiv, Substack and Kit. If you use another platform, we'll discuss whether it's a suitable fit.
Yes. We can help plan, write, edit, format and publish your newsletter depending on your requirements.
Apply to work with us using the application below. If we're a good fit, we'll discuss the best way to work together.
Ready to work together?
Book a 30-minute call and answer a few questions about your newsletter. We'll review your responses, and if we're a good fit, we'll discuss the engagement during the call.